These two forms were created to help me the "designer" understand you the "client" more clearly as to what your Brand / Logo needs are.

If you have any questions and/or comments - Below at the bottom of the form is a section for comments/questions

None of the questions on the form are mandatory to answer - however the more that are answered, the better.

Brand / Identity Questions

Name

First Name

Last Name

Email Address

1. DESCRIPTION

Is this a new project or a re-design of an existing brand?

Describe your current business, product or service

Could you specify your main business goals and objectives?

Who will be the main decision maker(s) on this project?

Who are your main competitors and what differentiates/sets you apart from them?

Why should customers choose you over them?

2. DEFINITION

Who is your primary target audience?

This could be based on demographics such as age range, race, gender, employment level, social & economic conditions, education, income or geographic location

Do you offer your target market anything that others do not?

Competitive advantage?

What problem does your current business, product or service solve for customers?

What will be your main source of advertising? How and where will a potential client discover your business?

Newspapers, magazines, directories, print marketing materials (posters, flyers, leaflets, brochures), online (website, email, social media etc)

3. DECISION

What impression would you like your business to create for customers who experience it?

What keywords best describe how you would like your business to be portrayed going forward?

Trust, loyalty, dependability, traditional, corporate, professional, established, edgy, modern, high-tech, fun, creative etc.

What would you like your new logo/identity to accomplish?

Stand out from the competition, highlight a new product/service, upgrade the outdated image etc

If you have an existing brand, why is it currently not working for you?

Is there a unique story behind your business or business name?

Family business etc

Is there anything specific associated with the your business that is important to emphasise?

5. DISTRIBUTION

Where will the logo primarily be used and in which mediums?

Printed materials, website, signage, vehicle, clothing (embroidery), merchandise, products etc

Are there any production restrictions or considerations? Size, colour, format etc

6. DELIVERABLES

Do you have a budget in mind?

Is there a time frame or specific deadline for project completion?

Will you require any other design services in addition to a logo?

e.g. stationary, print marketing material (posters, flyers etc), website presence…

Logo Questions

Contact Info

Name

First Name

Last Name

Email Address

Company Related Questions

How would you describe your services and/or products?

What are the long term goals of your company?

Why do you want a new logo?

Who are your main competitors?

How are you different from your competitors?

What’s the age range of your target customer base?

Project Related Questions

Do you have a tag line? If so, would you like it stated along side your logo?

Do you have any specific imagery in mind for your logo?

Do you have any color preferences, or existing brand colors?

Do you have any colors that you do not wish to use?

What adjectives should best describe your logo?

What feeling or message do you want your logo to convey to those who view it?

How do you prefer your logo to be worded or written out?

Example: thedesigncubicle or the design cubicle

How would you like the typography to appear?

Example: script, bold, light, hand drawn, custom lettering

Where will your logo be used?

Where will your logo primarily be used?

If the primary usage is for the web, typically horizontal logos work best.

What’s your preferred deadline, time frame or exact date of completion?

Would you like any addition design services to be packaged with your new logo?

Example: business cards, envelops, letterheads, apparel, etc.

What logos appeal to you and why?

Example: reference links and or visual references?

Feel free to leave any remarks, questions, statments, etc.

Branding / Logo | Questionaire

These two forms were created to help me the "designer" understand you the "client" more clearly as to what your Brand / Logo needs are.